Travel marketing Essay Example | Topics and Well Written Essays - 4000 words

Travel marketing - Essay Example This is exactly one of the objectives that informs this current report. From a face look there is no doubt that significant changes in the consumer behavioral patterns and stiffening threats posed by competitors are at the very core of this downward slide. Over the years the company’s principle of standing on the aisle of low-cost fares that includes the exemption of meal options onboard and other luxuries services have steadily lost their usefulness the failure to immediately recognize these indicators are the result of the decline that is currently taken place in the company. As a response, the company adopted a deliberately policy of segmenting the European market on a number of indices based on mainly income level and lifestyle. A cardinal objective of this report will be to highlight the operational environment of the company so as to gauge how effective and plausible its marketing strategies are. In a more narrow sense the goal is to identify where it stands with regards to the success of its advertisement campaigns within the framework of identifying its internal strengths that have the capacity to propel it into greater market heights in the phase of the stringent competition from other players in the industry. The advent of globalization with its attendant stiff necked competition has put players in the transportation industry; particularly those operating in the airline enterprises are now exposed to a new breed of challenges which require a strategic restructuring of policies that will enhance their ability to remain competitive. Among other things new campaigns are geared towards the enhancement of a standard level of customer loyalty. Robust marketing strategies have become an integral part of this new drive. Conscious of this, players in the industry have now brazed themselves up to respond to the new aggressive standards; this means that at the heart of all what needs to be done is to critically reassess

Case study write up Example | Topics and Well Written Essays - 500 words

Write up - Case Study Example his case, one strongly believes that there are organizational and structural problems that contribute to Chet’s level of stress, particularly found in the way that the organizational chart is designed. As shown in Figure 2.7, Chet’s position as Central Plant Manager indicates governing jurisdiction to 16 lines or chains of command. This means that 16 different personnel, with diverse responsibilities could report to him directly. Therefore, to manage stress using time management, Chet must recommend to higher management that the organizational structure be re-evaluated and redesigned so that stressors could be eliminated or minimized, as needed. As recommended in Whetton and Cameron’s management strategies for eliminating stressors (Table 2.3) through delegating responsibilities, collaboration and team building, work redesign and goal setting, the stress level of Chet would be appropriately managed. Based on developing self-awareness, Chet could manifest high levels of task motivation where he exemplified the desire to accomplish the defined open-end unit schedule but his persistence and productivity levels do not adhere to his defined objectives and goals. The inability to achieve these goals thereby contributes to his level of stress, in conjunction to his awareness that there needs to be a balance between time spent for his family and also to pursue leisure activities for his personal and professional growth. 4) Based on the case and your assessment of Chet’s personality, how would you advise Chet? What strategies/tools, and concepts from the chapter would you suggest to him to increase his effectiveness and lower his stress as a manger. Based on the case and on one’s assessment of Chet’s personality, one would advise Chet to recommend to management a redesign of the organizational structure so that the personnel to report directly to him would be reduced and categorized according to human resources, inventory management, night operations and

Cultural Influences on Eating Out Habits in the Uk Essay Example for Free

Cultural Influences on Eating Out Habits in the Uk Essay Society today has become accustomed to dining out. It has become a large part of British culture according to a survey carried out by Mintel entitled ‘Evening Eating Habits in the UK’ (2005). Dining out at ethnically themed restaurants and takeaways has increased in recent years due to many different economic, social, and cultural forces. These forces vary from the presence of a more affluent society with higher expendable incomes to the increased ability to travel to exotic far away places around the world creating a consumer want for recreation in the UK of their holiday experiences which include dining out. The report also highlighted the fact that 75% of the eating out market is dominated by those eating out in the evening which equates to ? 20. 7 billion a year. This market is one that can not be ignored by those within the hospitality industry and those businesses that already experiment with exotic foods will gain the opportunity to experiment further with their menus, using higher priced ingredients to increase profit margins. Although there are many possibilities available as the trend widens it is suggested by the author that a trend alone cannot allow for increased business. Higher profit margins for more expensive ingredients will mean that the consumer will start to expect more from the restaurant or takeaway in question. Such qualities as ambience, service, food standards, variety of menu, and recreation of an experience the consumer may have had whilst on holiday may also come into the equation. Large brands such as YOsushi! are cashing in on the market trends by serving a variety of sushi dishes in a fun and friendly way. Japanese food such as sushi is often deemed as a much healthier option to over take in popularity other ethnically themed cuisine such as indian and chinese dishes (Martin, 2007). Sushi is based primarily around raw fish, rice, and vegetables (YOsushi! 2007) and therefore the author suggests that due to a more multicultural society in the UK this has lead to different ideals being set for healthier eating however it is noted by the author that although the ingredients used to make the western ideal of sushi are deemed as healthy the preparation and cooking methods may not result in an end product that is altogether free of those things seen as unhealthy due to the inauthenticity of production. Although large companies such as YOsushi!are succeeding in a very competitive business environment, how will such a shift in eating habits affect the smaller local businesses? According to Mintel (2002) one of the main reasons smaller businesses within the ethnically themed cuisine market are suffering lower profit margins is due to the lack of branded outlets, but the author suggests that this could be due to other issues such as the recent healthy eating trend which has caused many consumers to re-evaluate the content of the takeaway food that they consume therefore choosing healthier options instead. This essay will attempt to identify the reasons why a consumer will choose to dine out over eating at home, and then their reasons for choosing one hospitality venue over another. This should help to understand the growing market for ethnically themed restaurants and takeaways. The contributing economical, social, and cultural factors of increased consumption of ethnic cuisine will be explored further making suggestions to the hospitality manager on how to understand their target market therefore aiding a more profitable business. It is important for any business to understand a consumers’ motivation to buy or use a service â€Å"A motive is an internal energy giving force that directs a persons activities towards satisfying a need or achieving a goal† Dibb et al (2001, pg. 121). Before a consumer enters any hospitality venue there may be many different factors that have affected their motivation to choose that particular restaurant or takeaway over another. It may be such basic factors as location, price, and the service they are provided with once inside the establishment, choosing on this basis is known as ‘patronage motives’. For an ethnically themed restaurant or takeaway to make the most of these motives they should be aware they are around them and attempt to emphasize said factors within their personalized marketing mix. It is suggested by the author that this can be achieved with simple marketing ploys such as 2 course lunch menus, or a drink and a main course at a set price. By strategically placing the offers where the consumer will see them is more likely to attract them to try the service that is provided, and possibly provide return custom when the special offers are not available and they will choose from the full price menu instead. It is suggested by the author that this form of marketing can be applied anthropologically as the consumer will not only judge the food outlet based on the price but also on how that price fits in with the image of the food product and its connection to the time and culture it represents. A good example of strategic marketing for ethnic food is that of ‘China Town’ in London, many of the restaurants offer all you can eat buffets at low prices, and set menus that will attract many types of customers from those people wanting a quick lunch away from the office to tourists who have been attracted by the hearsay and theme of such a place (Anon, 2007). 60,000 Chinese people of diverse origins live in London there is a large network of Chinese schools and charity based community centres that offer support so that a sense of cultural identity can be passed down from one generation to the next. This sense of cultural identity may be passed down for several reasons, Auge (1995) suggests that there is some sense of fantasy where as the environment they live in was founded a long time ago expressing a group identity that they feel should at all times be defended from external and internal threats and not forgotten through the generations. Although ‘China Town’ is now seen by the local council as a tourist attraction (Anon, 2007), it was originally a safe haven for the many migrants coming to the UK in the 1960’s, many of the british soldiers that returned from war in the Far East having enjoyed Chinese cuisine founded a new loyal customer base for the cuisine in the UK and this is how that particular area of London became known as ‘China Town’ (BBC. 2007) Although China Town is now a tourist attraction it should be noted that it is also a meeting place for many Chinese people who feel a sense of community and cultural identity. Unfortunately since Westminster council started a multi million pound re-development of the area this has seen the closure of many of the smaller authentic chinese restaurants in favor of more chinese ‘themed’ restaurants that will appeal to the average tourist (Anon, 2007). It is suggested by the author that this could cause many negative issues for the cultural identity and sense of community that exists within China Town where as the authenticity and history behind such an area of London are forgotten in favor of providing the tourists with an unrealistic representation in hopes of higher profits and visitor statistics. However it is noted by the author that there has always been an element of staged authenticity in China Town because the original cultural background was replicated in the first place. Although ‘patronage’ motives play a key part in the consumer decision making process there are many other motives to consider such as the suggestion that food choices are actually part of a person’s identity for example a consumer who chooses to dine at restaurants that only use local produce is likely to be seen by other consumers as someone who is not only concerned with the food that they eat, but also where it has come from and whether it benefits their local communities economy and local identity. Local produce has over the past decade been linked to geographical, historical, political, legal, economical, social and cultural issues therefore allowing the consumer to view it as a multi faceted cultural entity. Those consumers who are concerned with choosing only local produce relates to the idea of territory, and the limitation of space while respecting the environment around them. (Auge, 1995) There are two key theorists in relation to consumer motivation Abraham Maslow and Frederick Herzberg. Maslow believed that a persons needs are based on a hierarchy arranged with the least important factors at the bottom and the most important at the top. This arrangement starts with physiological needs followed by safety needs, social needs, esteem needs, and finally self actualization. Once part of the Triangle (see appendix I) is satisfied then the consumer will move onto a fulfillment of the next level for example a man enters a chinese restaurant and eats because he is hungry then the physiological need is fulfilled, he may then go on to have a drink with friends to fulfill his esteem needs. â€Å"When that important need is satisfied, it will stop becoming a motivator, and the person will try to satisfy the next most important need† Kotler et al (2003, pg. 354). Frederick Herzberg developed Maslow’s theory and separated a persons motivators in to potential satisfiers and dissatisfiers. In Terms of Maslow and Herzberg’s theories being applied in an anthropological sense the author suggests that this refers to culture, identity and symbolism of food consumption as part of the needs felt by the consumer, furthermore esteem needs, social needs and even self-actualisation are all part of what the consumer deems part of their individual or cultural identity. For this to work a person must have enough factors that are going to satisfy them into choosing one ethnically themed restaurant over another. For a hospitality operation to put this theory to use they would need to avoid as many potential dissatisfiers as possible and concentrate on what the major satisfiers of their target market are, this may just cause the difference between a consumer choosing one restaurant over another that is just around the corner. Therefore it is suggested by the author that given the large number of decisions a consumer has to make when choosing an ethnically themed restaurant or takeaway, and the impacts that a multicultural society has on the consumer as an individual it is necessary to explore how and why consumers might influence one another to make a purchase decision based on food consumption. Firstly religious aspects of an individual within a group will play a key part in determining what food type they can consume. A child born into a family with strong religious beliefs will often take these beliefs as part of their individual identity, A good example of this is that of the consumption of ‘halal’ meat products by many muslim families throughout the UK. According to the Halal Food Authority (2007) the worship of Zibah means that animals have to be alive and healthy at the time that they are to be slaughtered, as little pain as possible must be endured by the animal during slaughter therefore a single cut is made with a sharp knife to the jugular vein. The Islamic Shari’ah religion also forbids the consumption of pork, and Halal meat must be prepared only in a situation where no pork products have been. Although there are many ethnic takeaways and smaller businesses providing halal or ‘kosher’ food, there are not many big brand names within the industry. Nando’s restaurant, a Portuguese themed food outlet, provides halal chicken in what they have branded world famous peri peri sauce. Nando’s have eased themselves into the local communities in which they reside by using the slogan â€Å"we believe in trying to make life better for all† (Nando’s, 2007). Offering local sponsorships of sports teams and supporting local charities has included the brand in a sense of community and cultural identity, it is noted by the author that the sense of community and cultural identity is referred to in a general sense rather than that of a particular local community. To continue the idea that consumers can influence one another the concept of traditional family mealtimes should be explored. Family mealtimes in the past decade would have been a time for the family to sit down, relax and enjoy each others company with a home cooked meal. In society today mealtimes are changing to meet new priorities and work patterns, and flexible eating patterns are becoming more popular as people base when they eat around their lifestyle rather than a structured day to day meal time for the whole family to adhere too. (Wright et al, 2001) It is suggested by the author that due to this shift in family unity at mealtimes less influence is being had over family group identity and a more decisive individualistic consumer will emerge instead with their own food choice preferences. However it is suggested by the author that the idea of a more individualistic consumer is more relevant to British culture and many other cultures residing within the UK may still enjoy unified meal times together as a family. In many ways it is a move forward in terms of identity and consumption of the consumer, one that the hospitality needs to be aware of to maintain a successful business. Friends and social groups can also influence one another in the food choices that they make, for example a group of friends who regularly meet up at coffee houses such as ‘Starbucks’ will adopt a coffee culture the same as that represented on popular television shows such as ‘friends’. This happens because of the regular use and social identity that is created (Food Institute, 2005). It is noted by the author that social groups that contain consumers of different cultures and backgrounds, may influence one another to desire the need to experience each others cultural identity. There are many reasons why a consumer may choose to eat out in the first place according to Cousins et al (2002, pg. 251) â€Å"If people have decided to eat out then it follows that there has been a conscious choice to do this in preference to some other course of action, in other words the food service operator has attracted a customer to buy their product as against some other product for example theatre, cinema, or simply staying at home†. Often the convenience of eating out over cooking at home will help make the decision for a consumer. Eating out means more time for relaxation, quality time with family or friends, or just a change from the norm of returning from work and cooking dinner. The increase in the number of consumers choosing to dine out follows changes that have happened over the last decade where as family identity and roles have changed, with most households having two incomes and often the women will be the primary earner whereas before the women would stay at home and perform the role of ‘housewife’. According to a recent survey (eating out and the consumer, 2007) only 8% of women see their main role as ‘family care’ compared to 15% just a decade ago, the survey also highlighted the fact that women are more concerned with healthy eating when dining out, with 76% of women agreeing compared to 41% of men. This could have an effect on the number of consumers choosing to dine at ethnically themed restaurants and takeaways as it is suggested by the author that as women are more concerned with healthy lifestyles for their families and will aim to choose an operation that can provide healthy nutrition, value for money, and good service as well as a sense of culture that is relevant to that particular family according to Mintel (2007) this will continue to be a growing factor in the choice of dining out establishments as more women seek full-time employment over the next five years. The change of roles in family lifestyles follows onto that of demographics. According to the Office for National statistics (2006) London consumers spend an average 60% more on dining out than consumers from other parts of the country such as in the North East of England. This can be seen in London with the success of ethnically themed restaurants and takeaways such as Belle Italia, Cafe Rouge, Pizza Express, and Franky and Benny’s (Tragus, 2007). Many of these franchisees can be seen throughout the country but the survey carried out by the Office for National statistics (2006) also showed that those companies who left high profit areas such as London to nationalise their brands got their ‘fingers burned’. The author suggests that this inability to mobilise a new brand into an area of the country may stem back to the area’s cultural identity based on the general perception of that culture, where as the consumer does not feel that the new brand is part of their personal identity and therefore is not part of the communities identity either. Identity can be associated with the repeat consumption of a particular restaurant or takeaway, for example a consumer who constantly eats at Chinese, Indian, and Greek takeaways may eventually adopt a fast food culture. The fact that so many people are choosing to dine out comes back to the notion that today’s society is more affluent, higher expendable incomes and more leisure time leading to a consumer that enjoys dining out on a regular basis. It is however noted that by the author that the trend for increased dining out may also relate to a new culture of ‘malaise’ whereas people are just too lazy to cook at home and therefore choose to dine out. According to Martin (2007, pg.3) â€Å"people will pay more for what they think is important, but the question for the eating-out market is what is going to be classed as really discretionary and what virtually essential? There is no sign that people will start cooking at home again, they will however most likely want better value†. The author suggests that better value can mean numerous factors such as better quality and service rather than just providing a less expensive dining experience. Therefore those ethnically themed restaurants using high quality ingredients and experimenting with menu changes towards the more exotic may find an increased custom due to the perceived ‘value’ in the consumers ideals. Many people want variety within their lifestyle, there are so many venues within the hospitality industry that offer something that a consumer may never have tried before or only experienced on holiday in a far away exotic place, this relates directly to the increased consumption of ethnically themed foods and plays a key part in attracting new customers and maintaining a loyal customer base. As mentioned earlier YOsushi! is one of the worlds most famous conveyor belt restaurants, the food is all freshly made to order and is prepared in full view of the customers. It is interesting to note that the conveyor belt restaurants in Japan are nothing more than a basic food outlet where customers can get a quick bite to eat on their way to do something else as stated by owner of London sushi bar ‘Itsu’ Mr Metcalfe (2007) also stating that the conveyor belt is a great way to get food to customers whilst saving money on staffing costs. It is suggested by the author that this shows the cultural changes that have taken place in providing the same concept in two different countries so that they both remain profitable. Japan on one hand prefer the sushi conveyor belt restaurants to be quick no fuss food where as in the UK they are somewhat staged, bringing a little piece of what the British believe to be how Japan prepare, and eat their food almost ritualistically (Metcalfe, 2007). Since opening in 1996 YOsushi!has become extremely popular, their no fuss attitude to service and the customers freedom of choice within the venue has produced a global brand â€Å"Since the first year of business (1996) YOsushi! has received approximately 300 applications per year from potential franchisees from Australia to Zurich. We realized we were on to a winning formula and that we could replicate the outstanding YOsushi! success story around the world†. Vickers (2005). It is suggested by the author that the success of ethnic brands such as YOsushi!is the effective use of consumer motivation combined with the provision of a market trend that integrates both healthy yet exotic ethnic food types. Although brands such as YOsushi! have become globalised many of the dishes that are recreated from one country to another tend to have a very different end result to its original form. This will happen for several reasons starting from simple facts as seasonality of produce to the availability of certain ingredients. for example a curry had in India is likely to look, taste, and even smell different to that of a curry in the UK such as the ‘Balti’ which is believed to have been invented in Birmingham. (Anon, 2007). Birmingham is renowned for the production of curries with around 500 venues to choose from (Anon, 2005) and has provided a steady economy for the ethnic food industry, the word ‘Balti’ when translated actually means ‘bucket’ which in earlier days would have meant an earthen dish with handles on. The Balti will identify culturally with a specific set of migrants, even though it is not an ‘authentic’ Indian dish, and residents of Birmingham and the surrounding region, therefore the author suggests that the dish has been redefined from a traditional dish to one that combines not only the ethnic roots of the inventor but also the environment that is now lived in within western society. Although the cultural identity of foods such as the Balti appear to create an economical advantage for Birmingham it has been noted that many Balti-house owners and managers spend their time constantly undercutting each other in a price war (Ram et al, 2000) making it difficult for each individual business to survive. The cultural identity of Birmingham is very much tied to the popularity of dishes such as the curry the author suggests that this may be because of the stereotypical cultural image of the traditional British friday night out, but according to Stewart (1989) less well known is that of the fish and chip shops that are Greek-Cypriot owned and add up to over 25% of Birmingham’s fish and chip shops therefore showing that Birmingham is a good example of a multicultural environment within the UK, even though it is often not perceived to be a ‘global city’ its economy is evolving in many ways through the ethnic food industry that is related to its â€Å"multiculturalism, post colonialism and the transnationalism of many of its residents† (McEwan et al, 2005) , as suggested by Bryson et al (1996) it is a â€Å"workshop of the world† that through its migratory and post colonial past is by all means a multicultural city within the UK. It is noted by the author that although Birmingham is a good example of a multicultural city within the UK there are many other cities that also benefit from a multicultural society such as Manchester and Nottingham. In conclusion there are many different factors that affect the way consumers are motivated to choose where to dine out, these have varied from patronage motives to those of cultural identity and a sense of community. Religion, Income, increased leisure time, and demographics have all played a key part in influencing consumers on their food choices, leading to a society that is more informed about what is available to them and what they want from their dining out experience. The changing roles of family life, eating patterns and the increased number of women working full time has also contributed to a society that want to enjoy their leisure time with friends and family rather than adhering to the role of women in the home that may have been present a decade ago. Ethnically themed restaurants and takeaways have enjoyed the trends that have increased the number of people dining out in the UK dramatically in the last decade, with consumers including their food choices as part of their cultural identity and also wanting to experience other cultures that are residing alongside one another within many cities in the UK. Ethnic cuisine is influencing the consumer more and more, with choices available from world wide destinations that remind the consumer of holiday experiences, alongside the perception of a ‘healthier’ food option within the rise of a much more multi-cultural society, the service of ethnically themed cuisine should continue to remain profitable to both large brands and smaller businesses within the industry as long as the hospitality managers understand their target markets motivation for buying and consumer demand remains constant.

Malayan union to establish system

Malayan union to establish system In the year of 1945, after the Japanese surrendered and ended the Second World War. Although the Japanese taken Malaya for only three and half years (from 15th February 1942 till 15th August 1945), they had left a great impact on the country. Later, the British returned to Malaya and gave the Malayan Communist Party (MCP) the opportunity to rule the government. According to the history, the MCP only controls Malaya for 14 days because during their supervision, MCP members created trouble and chaos. The British returned to Malaya in September 1945 and set up the British Military Administration (BMA) to bring back peace to Malaya. The BMA system did not last long and British come up with another new system of administration known as the Malayan Union. On April 1, 1946 the Malayan Union officially came into existence with Sir Edward Gent as its governor. The capital of the Union was Kuala Lumpur. The idea of the Union was first expressed by the British on October 1945 (plans had been presented to the War Cabinet as early as May 1944) in the aftermath of the Second World War by the British Military Administration. Sir Harold MacMichael was assigned the task of gathering the Malay state rulers approval for the Malayan Union in the same month. In a short period of time, he managed to obtain all the Malay rulers approval. The reasons for their agreement, despite the loss of political power that it entailed for the Malay rulers, has been much debated; the consensus appears to be that the main reasons were that as the Malay rulers were of course resident during the Japanese occupation, they were open to the accusation of collaboration, and that they were threatened with dethronement. Hence the approval was given, though it was with utmost reluctance. The Key Features of the Malayan Union :- 1)The Malayan Union gave equal rights to people who wished to apply for citizenship. It was automatically granted to people who were born in any state in British Malaya or Singapore and were living there before 15 February 1942, born outside British Malaya or the Straits Settlements only if their fathers were citizens of the Malayan Union and those who reached 18 years old and who had lived in British Malaya or Singapore 10 out of 15 years before 15 February 1942. The group of people eligible for application of citizenship had to live in Singapore or British Malaya for 5 out of 8 years preceding the application, had to be of good character, understand and speak the English or Malay language and had to take an oath of allegiance to the Malayan Union. 2)The Sultans, the traditional rulers of the Malay states, conceded all their powers to the British Crown except in religious matters. 3)The Malayan Union was placed under the jurisdiction of a British Governor, signalling the formal inauguration of British colonial rule in the Malay peninsula. 4)Moreover, even though State Councils were still kept functioning in the former Federated Malay States, it lost the limited autonomy that they enjoyed as they administered some local and less important aspects of government and the Federal government in Kuala Lumpur controlling vital aspects. State Councils became an extended hand of the Federal government that had to do its bidding. 5)Also, British Residents replacing the Sultans as the head of the State Councils meant that the political status of the Sultans were greatly reduced. 6)Equal rights for all citizens regardless of race origin.This includes the entry into government service and the right to vote in the general elections. 7)Made up of the nine Malay states,Penang Island and Malacca. The Failure of Malayan Union plan is due to :- The Malays generally opposed the creation of the Union. The opposition was due to the methods Sir Harold MacMichael used to acquire the Sultans approval, the reduction of the Sultans powers, and the granting of citizenship to non-Malay immigrants and their descendants-especially the ethnic Chinese, not only because of their racial and religious difference but also because their economic dominance was seen as a threat to the Malays. The United Malays National Organization or UMNO, a Malay political association formed by Dato Onn bin JaHYPERLINK http://en.wikipedia.org/wiki/Onn_JaafarHYPERLINK http://en.wikipedia.org/wiki/Onn_Jaafarafar on March 1, 1946, led the opposition against the Malayan Union. Malays also wore white bands around their heads, signifying their mourning for the loss of the Sultans political rights. However, ex-Malayan government officials criticised the way these constitutional reforms were brought about in Malaya, even saying that it went against the principles of the Atlantic Charter. They also encouraged Malay opposition to the Malayan Union. The fact that people were allowed to hold dual nationalities meant there was a possibility that the Chinese and Indians would be loyal to their home country, rather than Malaya. After the inauguration of the Malayan Union, the Malays, under UMNO, continued opposing the Malayan Union. They utilised civil disobedience as a means of protest by refusing to attend the installation ceremonies of the British governors. They had also refused to participate in the meetings of the Advisory Councils, hence Malay participation in the government bureaucracy and the political process had totally stopped. As a result of the opposition from the local people the Malayan Union was not implemented .Summarized below are the factors which lead to the failure of the Union. 1)Strong opposition from the Local Malays. The suggestion to set up the Malayan Union stirred up a strong sense of nationalism among the Malays. 2)No strong support from the non-Malays. The non-Malays were not interested in the Malayan Union because it excluded Singapore. 3)Wrong timing. Communal feelings and hostility still existed between the Malays and the Chinese as result of the Japanese Occupation. The conditions in Malaya then were still not really peaceful. Social and economic problems were obvious. The Malayan Union was accused of putting the Malays at a disadvantage and favouring the non-Malays. Malay loyalty to their ruler and state was still strong. 4)Wrong introduction. The Union was drawn up in London without taking into account the situation and wishes of the people in Malaya. There was also strong objection to the use of political blackmail to get the agreement signed. 5)Opposition from former British administrators in Malaya. They urged the British to protect the interests and special rights of the Malays. The British had recognised this problem and took measures to consider the opinions of the major races in Malaya before making amendments to the constitution. The Malayan Union ceased to exist in January, 1948. It was replaced by the Federation of Malaya. References Zakaria Haji Ahmad. Government and Politics (1940-2006). p.p 30-21 Marissa Champion. Odyssey: Perspectives on Southeast Asia Malaysia and Singapore 1870-1971. Sejarah Malaysia. Malaysian Studies-Nationhood and Citizenship. Question 2 Discuss the factors that led to the formation of Malaysia and elaborate on the strong opposition to the merger from Indonesia and the Philippines. (50 marks) Sometime in 1955, and later in 1959, Singapore had suggested that it be merged with Malaya. This proposal, however, was rejected by Malaya. At the time, Singapores population comprised mainly Chinese and Malaya feared that this would affect its racial composition, which was predominantly Malay. There was also the fear that the Communists, whose activities were still rampant in Singapore, might influence Malaya and impede its struggle to be rid of the threat of Communism. Four years after Malayas independence, however, Malayan Prime Minister Tunku Abdul Rahman took the region by surprise on 27th May 1961, when he made a speech stating his proposal to merge Malaya, Singapore and the Borneo territories of Sabah, Sarawak and Brunei. His sudden change of mind was influenced by the state of politics and economy in Singapore and the other territories. The Factors Leading to the Proposal of a Merger One of the reasons Tunku Abdul Rahman was keen on a merger with Singapore was for economic purposes. Singapore had a large number of industrial firms and a large population, which complemented its position as one of the more important trading ports in this region. The Borneo territories, on the other hand, boasted of richness in natural resources such as oil, natural gas and timber, and fertile agricultural grounds that produced pepper, rubber and much more. Tunku Abdul Rahman believed that a merger with these colonies would be of much value to Malaya. Tunku Abdul Rahman was also seeking to liberate these colonies from colonization. Malaya had already achieved its independence four years earlier. While Singapore practiced to a large extent, a self-governing policy, Sabah and Sarawak were still very much under British control. In Brunei, the Sultan maintained his autocratic powers but was compelled to receive advise from a British Resident. Tunku Abdul Rahman felt that a merger of these colonies with Malaya would speed up independence from the British. Another factor was the stronghold of Communism over Singapore. As time passed, their activities did not cease. Singapore was then led by Lee Kuan Yew, who, frustrated with the constant disputes and strikes in the mid-1950s, decided to woo some of the Communists into his government, hoping to find favour with them and eventually soften their blows. However, the Communists were adamant about continuing their activities and eventually formed their own party, known as the Barisan Socialis, after they were forced to resign from the government. Fearing that Malaya would be in grave danger should the Communists decide to support their allies in Malaya from across the straits, Tunku Abdul Rahman felt that a merger with Singapore would make it easier to deal with the Communists. Apart from Singapore, Communism was also thriving in Sarawak, where the communists formed an underground association, which exerted its influence on workers associations, students and farmers. There also existed cultural similarities between these territories. Singapore comprised a large Chinese population, while Malaya had a mixed array of Malays, Chinese and Indians. The initial fears expressed by some UMNO members about the Malays being outnumbered by the Chinese, were dispelled when they were convinced that ethnic balance would be restored once the Borneo Territories, which comprised most Malays and indigenous groups, merged with Malaya. Response from Singapore, the Borneo Territories and Brunei Singapore still retained its initial interest in Malaya and was therefore, eager to merge with Malaya when Tunku Abdul Rahman made the proposal in 1961. The only opposition came from the Communist-dominated party, Barisan Socialis. Despite this, Lee Kuan Yew actively campaigned to support the merger. His efforts paid off and a referendum held on 1 September 1962 indicated that 71.1% of the population of Singapore supported the merger. Singapore was promised autonomy in education, revenue and labour while the central government would be operating in Kuala Lumpur. Its free entreport status would also be maintained. Like Singapore, Brunei was equally keen on the merger, since its ruler, Sultan Ali Saifuddin was hoping to gain protection from a larger country like Malaya. A.M. Azahari, the leader of the opposition party, Parti Rakyat, however, strongly opposed the merger and led a revolt against the government of Brunei, in which he was defeated. Azahari had an ulterior motive to merge all the North Borneo territories and place them under the reins of Brunei. Eventually, Brunei changed its mind after the Sultan realized that he wouldnt be given special rights above the other Sultans in Malaya and would have only limited oil reserves if Brunei merged with Malaya. The response from Sabah and Sarawak was not on par with that from Singapore and the initial response from Brunei, since both territories feared losing authority in the administration of their governments. Apart from this, the non-Malays feared that the Malays in Sabah and Sarawak would be even more dominant should the merger take place. To allay their fears, Tunku Abdul Rahman went to these territories in June 1961 and set up the Malaysia Solidarity Consultative Committee (MSCC) to inform the people of the benefits of the merger. The Cobbold Commission When Tunku Abdul Rahman flew to London to discuss the formation Malaysia with the British government in November 1961, the British were very much in favour of it, but stipulated that the Borneo territories should agree with the merger. Hence, the British formed the Cobbold Commission led by Lord Cobbold, to investigate the reaction of the people in Sabah and Sarawak towards the merger. Two months later, after receiving thousands of letters, conducting thousands of interviews with the people of Sabah and Sarawak and countless public meetings, a conclusion was reached. Only one third of the population rejected the merger, hoping to join Malaya only after they achieved their independence. The other two thirds either supported the merger wholeheartedly or supported it on the grounds that their rights be maintained. Since the merger won the favour of the majority, it was approved by the British. On 16th September 1963, Malaya, Singapore, Sabah and Sarawak became one nation, known as Malaysia. Once again, an official proclamation was made by Tunku Abdul Rahman at the Merdeka Stadium. Two years later, however, on 9th August 1965, Singapore broke away from Malaysia and formed its own government. Protest from neighbouring countries When Malaysia was formed, Indonesia and the Philippines disapproved of the new establishment due to their own ulterior motives. The Philippines claimed ownership of Sabah, stating that Sabah came under the Sulu Sultanate which belonged to the Philippines. As such, the Philippines did not acknowledge Malaysia as an independent country or the official declaration that took place on16th September 1963. The president of the Philippines, Macapagal had severed diplomatic ties with Malaysia. It was only sometime in June 1966, that the Philippines gave due recognition to Malaysia and acknowledged it as an independent country. Indonesia, on the other hand, was hoping to merge with Malaya to form Indonesia Raya and at the same time, establish an independent North Borneo Federation comprising Sabah, Sarawak and Brunei. The Indonesian president at the time, Sukarno, was heavily influenced by the Communist party in Indonesia and subsequently declared a Confrontation policy of on Malaysia from January 1963 to August 1966 to voice his objection of the formations of Malaysia. During this period, Indonesia put a halt to all diplomatic relations with Malaysia and launched an attack. The first stops the Indonesians made were at Pontian, Labis, Muar and Kota Tinggi. Agents were sent to overthrow the Malaysian government and at the same time, create misunderstanding among Malays and Chinese. The confrontation came to an eventual end when Sukarno was replaced by Suharto as the president of Indonesia. Consequently, a peace treaty was signed between both countries in Jun 1966. Singapore decided to withdraw from Malaysia on 9th August 1965 to form her own Republic due to some disagreements, particularly about special rights of the natives. Hence, Malaysia today comprises Peninsular Malaysia, Sabah and Sarawak. Malaysia has now been enjoying independence for 53 years and is known to the world as a sovereign country. We are able to achieve economic, political and social stability and move rapidly towards a developed country. Although Malaysia is a plural society that consists of various races, they are able to live, co-operate and co-exist in harmony to build a strong and developed country. The understanding among the races, which creates unity in the country, plays a very important role in moulding Malaysia to be a politically stable country.

The Day My Father Began to Understand the Colors of My World :: Personal Narrative, Autobiographical Essay

The world is full of color. It has to be. Where else would we find depth and meaning and purpose? Color comes together to make shape. The vibrancy of blues, reds and yellows all wash over us as we experience life. Everything ruptures with color, even music with its bright highs and dark lows or language spoken with meaning and clarity. Existence is an art and the freedom to express your art a privilege we all hold dear. I discovered the power of expression when I was young. Crayons and scissors filled my mind. I could manipulate a world of my own on paper, shaping its people. I was king. I knew my subjects. They were spread in 2-demensions before me as they struggled to all escape my mind at once. Although my scribbles never quite matched the emotion I felt deep inside me, they were enough. The forms and figures were mine. I created them. I began to know myself as I continued to grow and develop, but I could never reach the ultimate plateau I felt so strongly that I needed. I needed a boost to reach some sort of self-assurance in my ability and my love. I tried to achieve acceptance once. Although I was young, I remember it well. I had spent all day in school creating another expansive world. As my teacher rattled off times tables and division, I furiously created an eight-year-old masterpiece through a storm of colored pencils and erasers. As I perfected each tree in my landscape, I began to feel powerful. I knew what it was to create and to be good; all I needed was for someone to show confidence in my work. My mother picked me up, but I didn't take this opportunity to show her. My picture was special. It deserved the ultimate unveiling. I was going to show it to my father. Dad came home unhappy, as usual, and ready for dinner. I knew better than to involve him yet. As I ate my unnoticed meal, I could barely hold my excitement. After dinner, I ran to my room and unfolded my work along its careful creases. I walked slowly to his chair, carefully and excitedly balancing my masterpiece in my hands. "Look, Dad, look at what I did. I did it today in school all by myself." He turned slowly in his chair, upset because his connection with CNN had been broken.

How Memory and Hearing are Linked and thus Influence Emotions Essays

Specific emotions, registered through previous experiences and thoughts, are triggered when a situation or atmosphere resembles or is akin to a memory from the past. Hearing is saved in one’s memory mostly together with the linked setting and happening. When a certain sound is heard, it can directly relate to what one has experienced or seen with that sound in the past and can bring up certain feelings. Childhood is a time of life that represents innocence and happiness. Composed of lively rhythms, most people have memories of singing children’s songs at kindergartens or child cares with peers they first start calling friends. Children’s songs, as well as educational purposes, aims to teach kids how to integrate with other children, which is what most people went through. Hence when one hears a familiar children’s song, he or she will think of their childhood, singing the songs with others they may and may not know, but still altogether. Therefore, the happiness in memory of their childhood will bring up their social open-mindedness. Patriotic songs are a different case. The lyri...

Farming land Essay

In the late 1800s, many farmers were trapped in a vicious economic cycle. Crops prices began falling and farmers were often forced into mortgaging their farms so they could buy more land and produce more crops to break even. Good farming land was becoming rare and the banks took over the mortgages of farmers who couldn’t make payments on their loans. The railroads, on the other end, took advantage of farmers by charging them extreme prices for shipping and storage. Both equally frustrating the farmer, who pretty much resembled a larger economic problem because if he wasn’t doing well then the whole nation can’t do well either. Banks controlled the farmer, they watched the farmer’s and had input on everything they did. The Banks relentlessly took over the mortgages of farmers who couldn’t make payments on their loans (doc d). Generally, the average farmer struggled during the late 1800’s due to the huge increase of agriculture worldwide. Because of many technological improvements, which boosted competition, now farmers faced foreign competition, and are now forced to adjust the prices of their crops to stay competitive. An increase of production repaid the farmer’s losses only temporarily. However, farmers soon realized the limitations of farming land. Also they realized that their own surplus of crops just lower the cost so in the end they don’t make as big of a profit. (doc e). The troubles of a farmer were part of a larger economic problem that was affecting the entire nation. Deflation followed the Civil War, which made the amount of money in circulation decreased therefore the value increased. This was bad for the farmer because products took up a lower value. Loans that needed to be repaid with dollars are now worth more than what the farmers had originally borrowed, so many farmers lost money. The farmers saw a solution. It was the use of â€Å"cheap money† to reverse the effects of deflation. Farmers demanded the increase of greenbacks with the addition of unlimited coinage of silver (doc b). With the passage of the Bland-Allison Act in 1878, around 2 to 4 million was added to the silver supply. Yet that only eased it, and didn’t solve the main problem (doc). To make things even worse, railroad companies added more load on the  farmer’s by taking advantage with prices to transport grain. A lack of competition among the railroads enabled them to put high costs, sometimes making a shipment of grain nearly unprofitable (doc h). Also, railroads gained control over grain storage prices, enabling their influence over the market of price of crops. Justifying the transport prices became unchallengeable due to the lack of competition (doc g). There’s not much farmers can do than hope for some reforms since they’re stuck in a cycle of credit that meant longer hours and more debt with every year. Good farming land quickly became rare and the banks took over the mortgages of farmers who couldn’t keep up with payments on their loans. The railroads took advantage of farmers by charging them excessive prices for shipping and storage. As a solution the Bland-Allison Act in 1878 was pasted. The issue of the farmer’s debt stuck around. There validity of the farmer complaints is totally acceptable due to all the struggles and hardships they went through.